Department of Art and Architecture Payam Noor University
All over the world, there are many people who migrate in search of better situations. The relationship between immigrants and their new situations is an important issue that must be taken into consideration by architects and urban planners. In Iran cities, like Qazvin, receive many immigrants from other cities due to their special agricultural, economic and academic potentials. In such cases, different cultures and sub-cultures of Iran co-exist within these cities. In the current study, the rate of emotional bonds to place, “place attachment”; is investigated in two groups: native and non-native inhabitants of Qazvin city in its most important public space. In this study, 598 Qazvin- citizen participants were chosen for interviews by the systematic non-random sampling. The data were analyzed using analysis of variance (ANOVA) and multivariate analysis of variance (MANOVA). The results indicated that belonging to a non-native group is not a significant factor in anticipating place attachment. However, place identity, a dimension of place attachment, had a significant correlation with this factor. In addition, participants' age and income have a significant relationship with place attachment among native and non-native groups.